who do you serve
Your customers buy from you to solve a problem. So, you not only need to know who they are, but also why they choose your business to solve their problem.
We have a range of services to help you understand who you are targeting, and what they need, want and value in solving their problem.
We begin by understanding the problems you solve and who your most profitable customers are. We can then create customer personas for your sales, marketing and innovation teams.
We can also map your customer purchase journey to help you understand where you can make immediate changes to improve your customers’ experience of your business.
- qualitative research – this is where we interview select key customers to understand what’s important to them as they journey through purchasing from your business. This is combined with customer journey mapping to understand the customer experience.
- quantitative research – surveys, including Net Promoter Score research – can help you reach more customers to test hypotheses from qualitative research or get a quick understanding on what else you can do to improve their experience.
Finding opportunities in the Customer Purchase Journey
11th Dec, 2020 at 7:15AM
Are you losing customers or struggling to attract new customers to your business? Relooking at the customer purchase journey can help you identify areas to improve your offering, as well as potential new offerings.View events
As consumers, we are always looking for ways to get stuff done ‘better’. So, as businesses it’s important to remember, then, that your existing customers buy from you because they’ve determined that you’re products and services serve them ‘better’ to get a particular task done than someone else.
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