start with why
Not all organisations have a clear purpose, but the ones that are successful over time do. A clear purpose not only provides customers with a reason to engage with an organisation, but also provides the people working in the business with a reason why they should come to work.
A purpose also helps you be clear around who you serve and what problems you are solving for them. It helps you decide what products and services you provide, and what you don’t do.
A clear purpose is written as: we help [who you help in terms of specific customers] [the problem you solve] by [what we do] so that they can [the result of solving them problem].
For example, our why is: we help owners of small businesses in professional services [our specific customers] get their business unstuck [the problem we solve] through rethinking, resetting and relaunching their business on a regular basis [what we do] so that they can stay ahead of their competition [the result of them solving the problem].
Finding opportunities in the Customer Purchase Journey
11th Dec, 2020 at 7:15AM
Are you losing customers or struggling to attract new customers to your business? Relooking at the customer purchase journey can help you identify areas to improve your offering, as well as potential new offerings.View events
As consumers, we are always looking for ways to get stuff done ‘better’. So, as businesses it’s important to remember, then, that your existing customers buy from you because they’ve determined that you’re products and services serve them ‘better’ to get a particular task done than someone else.
Latest from Facebook
eNews Sign up
Sign up to receive great articles and resources!