opportunities
what new problems can you solve for your customers?
Once you understand what’s important for your customers throughout their journey with your business, you can identify areas of opportunity for your business.
These opportunities can be identified as unmet needs, or elements that are both important to the customer AND they’re unsatisfied with how it is being solved.
This is where it is important to focus on the unmet needs as problems, and not rush into solutions. We can help you define the problem from the customers’ perspective.
We can also facilitate ideation sessions to help you come up with ways to solve your customers’ problems to add value to your offering.
Next Event
Finding opportunities in the Customer Purchase Journey
11th Dec, 2020 at 7:15AM
Are you losing customers or struggling to attract new customers to your business? Relooking at the customer purchase journey can help you identify areas to improve your offering, as well as potential new offerings.
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Innovation isn’t about having a big budget
As consumers, we are always looking for ways to get stuff done ‘better’. So, as businesses it’s important to remember, then, that your existing customers buy from you because they’ve determined that you’re products and services serve them ‘better’ to get a particular task done than someone else.
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