Delight your customers, every time



Start time

9:30 am

Finish time

11:30 am


This is an online event

Customer needs and wants are continually changing and your competitors' offers will be evolving to meet these new needs and wants. But it's not just about coming up with a new product or service. Your customers experience your business at all stages of their journey with you and if any part of this journey doesn't meet their needs, they often won't buy from you.

This hands-on workshop will help you:

• Understand what the customer purchase journey is and why it is important

• Map your customers’ purchase journey, including what is important and what is not satisfied

• Know how to identify and prioritise opportunities for your business, including new products and services

• Understand the importance of prototyping

• Understand how to use prototyping to test opportunities

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