Fall in love with the problem, not the solution

Fall in love with the problem, not the solution

Companies can fail if they focus on the solutions they provide and don’t understand WHY customers buy from them. Your customers buy from you to get a job done, or to solve a problem. If you know what this is, you can provide even better solutions for longer term...

A brand promise in action – Google

From the very beginning, Google’s brand promise was to be the world’s number one source of information. Everything they have done or plan to do is to achieve this promise for its customers, staff and stakeholders. A brand promise in action From the very beginning,...

Did anyone see your ad in the paper

There can be a lot of ‘noise’ in your local paper. So, getting your ad seen by your target market can be both an art and a science. And once it’s been seen, make sure your customers know what action to take so you get the best return from your...

Do your potential customers know you exist

Your customers often follow a number of steps before they buy. If your business is not represented where your customers are gathering, you could be missing out on potential sales. Can your customers find you when they want you? So, you’ve identified who your...

Who are you targeting

While you may think that ‘everyone’ can use what you offer, you can’t effectively target your messages to ‘everyone’. It just doesn’t work as ‘everyone’ has different needs. Your message will be too broad, and no one will end up listening. And while you...

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