Are you selling a product or building a business

Are you selling a product or building a business

When mentoring start-ups, we are sometimes asked to help people who just want to sell one product. But selling a product and building a business are not the same thing. You need to ask yourself “am I interested only in selling a single product or do I want to build a...
3 steps to higher engagement on social media

3 steps to higher engagement on social media

Low engagement on social media pages is a common problem for a number of businesses. The page might be ‘liked’ by quite a few people, but the posts aren’t being shown to many of these people, and the ones that do see them don’t react. The...

Simple blog formula

Is writing blogs feeling like a chore? This simple blog formula will have you writing your blogs in under 15 minutes. Got stuck blogging? Use this easy blog formula There are four key reasons why blogging is important for business. The first is that it demonstrates...

A brand promise in action – Google

From the very beginning, Google’s brand promise was to be the world’s number one source of information. Everything they have done or plan to do is to achieve this promise for its customers, staff and stakeholders. A brand promise in action From the very beginning,...

Brand promise – what is the purpose

A brand promise is the ‘why’ of the business. It makes it clear on why an organisation exists, what they do and who they do it for. It is often called a business purpose. Have you ever noticed how some organisations are really clear on why they exist, what...

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