get ahead

reset, relaunch, review

We believe that the organisations that not only survive the test of time, but continue to grow, are ones that stay relevant to their customers.

Over many years we’ve developed, tested and improved on a number of tools and processes that help businesses understand what their customers really want, and what they might want next. And we’ve successfully helped many businesses start, refresh and relaunch with new energy and increased revenue.

Overall, we follow seven key steps. The first two steps begin every project and set the foundation for continuous improvement in your business. With the foundation prepared, the next five steps are designed to refresh your business. Steps two to seven can then be repeated on a continuous cycle.

The seven key steps we follow allow your business to PROSPER:

PURPOSE – understand your business ‘why’
RESEARCH – understand your customers as people; what problems they need to solve, what they do and what they want
OPPORTUNITIES – redefine your customers’ problems and create solutions at all parts of the customer purchase journey
SOLUTIONS – develop new products, services and offering based on feedback
PLAN – plan your next steps, including how you will prototype, test, refine and launch your solutions
EXPERIENCE – implement your plan and collect feedback from customers as part of the test and launch processes
REVIEW – collate feedback, assess how you’re going and recognise how far you’ve come.

Next Event

Finding opportunities in the Customer Purchase Journey

11th Dec, 2020 at 7:15AM

Are you losing customers or struggling to attract new customers to your business? Relooking at the customer purchase journey can help you identify areas to improve your offering, as well as potential new offerings.

View events

Innovation isn’t about having a big budget

As consumers, we are always looking for ways to get stuff done ‘better’. So, as businesses it’s important to remember, then, that your existing customers buy from you because they’ve determined that you’re products and services serve them ‘better’ to get a particular task done than someone else.

eNews Sign up

Sign up to receive great articles and resources!

We send a regular newsletter with links to articles and resources that we've found and love (and sometimes even a link to one of our own articles)! We consider it a privilege when people opt in to our newsletter and promise to respect your privacy, and not to spam you or send you lengthy newsletters that you have no time to read.