experience

prototype, test, refine, launch

You may want to prototype, test and refine a few times, and launch with a solution that you know still needs a bit of work. Sometimes it’s not until customers begin to use your solution that you know what needs to be refined.

We can help you develop prototypes for your solution and test these with target customers using focus groups, social media and soft launches. Feedback is then used to refine your solution before your broadcast launch.

Next Event

Finding opportunities in the Customer Purchase Journey

11th Dec, 2020 at 7:15AM

Are you losing customers or struggling to attract new customers to your business? Relooking at the customer purchase journey can help you identify areas to improve your offering, as well as potential new offerings.

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Innovation isn’t about having a big budget

As consumers, we are always looking for ways to get stuff done ‘better’. So, as businesses it’s important to remember, then, that your existing customers buy from you because they’ve determined that you’re products and services serve them ‘better’ to get a particular task done than someone else.

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