by Liz Grant | Apr 24, 2019
When mentoring start-ups, we are sometimes asked to help people who just want to sell one product. But selling a product and building a business are not the same thing. You need to ask yourself “am I interested only in selling a single product or do I want to build a...
by Liz Grant | Apr 16, 2018
People don’t necessarily go to Facebook to purchase, so getting your audience to consider purchasing from you often involves engaging with them on other channels over a longer period. Once your audience on Facebook has begun to grow, and trust and engagement...
by Liz Grant | Aug 16, 2017
Facebook is a great channel to grow your audience. But getting people to ‘like’ what you do requires more than just sharing what you do; you need to know your audience and post content that engages them to react – to like, share and comment. Social...
by Liz Grant | Mar 24, 2017
Low engagement on social media pages is a common problem for a number of businesses. The page might be ‘liked’ by quite a few people, but the posts aren’t being shown to many of these people, and the ones that do see them don’t react. The...
