by Liz Grant | May 3, 2016
Is writing blogs feeling like a chore? This simple blog formula will have you writing your blogs in under 15 minutes. Got stuck blogging? Use this easy blog formula There are four key reasons why blogging is important for business. The first is that it demonstrates...
by Liz Grant | Apr 18, 2016
From the very beginning, Google’s brand promise was to be the world’s number one source of information. Everything they have done or plan to do is to achieve this promise for its customers, staff and stakeholders. A brand promise in action From the very beginning,...
by Liz Grant | Apr 7, 2016
A brand promise is the ‘why’ of the business. It makes it clear on why an organisation exists, what they do and who they do it for. It is often called a business purpose. Have you ever noticed how some organisations are really clear on why they exist, what...
by Liz Grant | Mar 12, 2013
There can be a lot of ‘noise’ in your local paper. So, getting your ad seen by your target market can be both an art and a science. And once it’s been seen, make sure your customers know what action to take so you get the best return from your...
by Liz Grant | Jun 17, 2012
Your customers often follow a number of steps before they buy. If your business is not represented where your customers are gathering, you could be missing out on potential sales. Can your customers find you when they want you? So, you’ve identified who your...
