The key elements of business

The key elements of business

Most start-ups and newer business owners have a skill set in at least one area of their business – it might be on the business management side – such as accounting or marketing – or on the product execution side – such as massage or plumbing. It is rare for anyone to...
Fall in love with the problem, not the solution

Fall in love with the problem, not the solution

Companies can fail if they focus on the solutions they provide and don’t understand WHY customers buy from them. Your customers buy from you to get a job done, or to solve a problem. If you know what this is, you can provide even better solutions for longer term...
Convert your Facebook likes to sales

Convert your Facebook likes to sales

People don’t necessarily go to Facebook to purchase, so getting your audience to consider purchasing from you often involves engaging with them on other channels over a longer period. Once your audience on Facebook has begun to grow, and trust and engagement...
What is sharable content?

What is sharable content?

Facebook is a great channel to grow your audience. But getting people to ‘like’ what you do requires more than just sharing what you do; you need to know your audience and post content that engages them to react – to like, share and comment. Social...
3 steps to higher engagement on social media

3 steps to higher engagement on social media

Low engagement on social media pages is a common problem for a number of businesses. The page might be ‘liked’ by quite a few people, but the posts aren’t being shown to many of these people, and the ones that do see them don’t react. The...

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