big ideas on smart budgets with measurable results

At YOUR MARKETING TEAM we believe you can increase your revenue by working smarter, not harder.

We work with businesses, teams and individuals to create clear, motivating and actionable plans that set out where you’re going and how you’re going to get there.

YOUR MARKETING TEAM then helps you execute your plan so you are more effective in your efforts.

To do this, we focus on six key elements:

Inspiring and realistic goals
Uncommon market and customer insights
Credible and authentic branding
Relevant products, services and messages
Great promotions and media campaigns
Effective sales training

And we have tools, tactics and tips to help with delivering every element in your plan.

Inspiring and realistic goals

Every plan starts with the end in mind: where you want to be; and what you want to achieve. What many people don’t have are goals that inspire them into action - that motivate them to want to deliver.

Whether we're working with businesses, teams or individuals, we not only understand you from a community, market and customer point of view, but we get to know you, your values and purpose.

We then help you develop targets and strategies that motivate you and everyone around you to do that bit extra to achieve your goals.

Uncommon market and customer insights

Do you know who your customers are, what they like, what they don't like? Is there another group of customers who need what you offer that you're not aware of? Can your customers be segmented based on their needs? Where do they gather and what media do they consume?

To ensure your marketing and sales are effective, you need to be targeted with relevant products and messages. We help you identify who your customers are now, who they could be, what they really need from you, what messages they identify with, where they gather, and what media they consume. We also help you identify who shares your customers, what they offer and where complementary offers might exist.

We then help you use these insights to deliver more effective marketing and sales campaigns.

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Credible and authentic branding

Is there a stark difference between how you would like to be perceived, and what your customers and other people actually say about you? What do you want to be known for, and what are you actually known for?

Do you present your brand consistently to the market: in every communication, every promotion, every sales pitch, in the way your staff talk to your customers, in the way your staff talk about your business?

If your image in the market is confusing it could make your potential customers wary and you could be losing sales without realising.

YOUR MARKETING TEAM will evaluate your business, its values and purpose, and every aspect of the way you present yourself to the market. We will then provide business branding advice on how to improve your brand so it is the asset it should be for your business.

Relevant products, services and messages

Many businesses love their products and services so much, that’s all they can talk about …

But, your customers come to you with a specific need. How well do your current products and services meet this need? Are there other tasks you could help them with? Who are your competitors, really?

YOUR MARKETING TEAM works with you to understand your customers’ detailed needs. We then help ensure that your products and services are relevant for the tasks customers want to get done. We also look at what other products you could offer and help develop messages that motivate your customers to act.

Great promotions

Do you currently advertise in a number of publications without really knowing if it’s working? Do you sometimes think you could be doing more but don’t know what that is?

We help you understand where your customers gather and what media they consume. We can then help you design great promotional material, and deploy it in a consistent and integrated manner through the most appropriate marketing channels for your target customers.

Your advertising strategy could include static channels such as: websites other than your own; smart phone applications; print, radio and TV advertising; direct marketing through email or mail; advertorials; and public relations such as press releases.

Or active channels such as: your website and blogs; social media platforms (Facebook, LinkedIn, Twitter); newsletters; seminars, speeches; and trade stands.

YOUR MARKETING TEAM also helps you understand if your advertising channels are effective, and how to make the most of them to generate new business.

Excellent sales support

Do you have many more enquiries than sales? What experience do you provide your customers when they contact you? Does the conversation your sales staff have with your customers build understanding, trust and loyalty?

We can review your sales strategy including sales processes, channels and point of sale material to optimise your customers’ purchase experience and convert more enquiries into sales.